Support GMCR/KURU with our Event Underwriting Package.

The Event Underwriting Package is available to local small businesses, organizations, 501(c)(3) nonprofits, or anyone wanting to get the message out about a particular event. Featuring: 

● 30 second spots that air for a limited time (see rates below)

● Spots contain information about a particular event.

● Spots are recorded by GMCR staff and broadcast during specified timeframe. 

● $20 charge for changing a spot before the end the contract.

● You provide us with information for the spot and we’ll work with you to refine it. 

Examples of prices for each discount bracket:

• Fewer than 15 @ $7.50: 1=$7.50, 14=$105
• 15@6.75=$101.25
• 16-30@$6.38: 16=$102.08, 30=$191.40
• 31+@$6.00: 31=$186, 50=$300, 75=$450  
• To submit Event Underwriting, click on link below

GMCR Guidelines for Underwriting Announcements

Because of the non-commercial nature of community radio, underwriting announcements are more respected by the public, and they also have stricter guidelines established by the FCC for their content.

• Announcements are limited to 30 seconds

• Announcements will be recorded by radio staff. Announcements may include:

  • Name and address, phone number, or web address

  • Landmark ID (“Main & Broadway”)

  • Hours of operation

  • Value-neutral description of products and/or services

  • Number of years in business, or “in business since….”

  • Up to 2 brand names, value-neutral slogans, and/or brief personal notations.
    For example…“GMCR is supported by Joe’s Auto Works, at 1500 Main Street in downtown Silver City. Their motto is: ‘We fix brakes so you can stop!’ Their phone number is 575.534.xxxx. They are open from 7am – 7pm”.

• Acknowledgments may not include:

  • Comparative or qualitative language, i.e., friendly, largest, oldest, award-winning, etc.

  • Price information, i.e., on sale, affordable, free, discounts, etc.

  • Calls to action, i.e., give a call, stop by, etc.

  • Inducements to buy, sell, or lease.

  • Language that is clearly promotional in nature.

  •  Unnecessary and/or excessive repetition.

GMCR Underwriting Process

Underwriters may complete the contract form online and email it to un**********@**cr.org and a representative will send a reply upon receipt.
Payment may be made via PayPal (with or without a personal or business PayPal account) or by mailing a check to the radio station: 519 B North Bullard St. Silver City NM, 88061 or by dropping it off at the station through the mail slot.

Underwriters may reword or reschedule (subject to availability) once per month or by approval of the Station Manager.

GMCR’s Underwriting Representative will help the underwriter construct the message both for effectiveness and to assure compliance with FCC guidelines. The GMCR Station Manager will approve the message prior to broadcast to confirm compliance and that it will be well received by community radio listeners.

The Underwriting Representative will contact the underwriter about any changes and prior to expiration of the contract regarding renewal.

If you have any questions about Underwriting GMCR, please contact us at un**********@**cr.org and we will gladly answer them and help you through this process.

GMCR Underwriting Policies

Underwriting funds will be used for general operating expenses and not credited to any specific program, activity or event. Businesses and organizations may not underwrite their own program.

GMCR reserves the right to refuse contributions from any person, organization or business, as deemed appropriate, to maintain the integrity of our mission, promote and protect the interests of the station, the loyalty of our listeners, and the independence of our programming and editorial policies.
Please allow up to two weeks from receipt of announcements to initiation of underwriting spots.